Sustainable products. Responsible Fabrics. Ethical Fashion.
Ethical consciousness is at the heart of everything The Joinery does.
We believe in being kind to the planet and fair to our people.
The Joinery is a sustainable lifestyle brand. We pride ourselves in designing and producing bespoke sustainable products and ethical fashion and accessories, all the while striving for a high-end design aesthetic with an African conscience.
Our bespoke products, and fashion collections are produced by sewing cooperatives, and artisans based in and around the townships of Cape Town, South Africa. We use eco fabrics such Tencel, Linen, Rayon and Hemp fabrics where we can, and fibres that are grown without the use of toxic pesticides and synthetic fertilisers.
We are proudly conceptualising bespoke responsible fabrics made form 100% recycled plastic bottles. Saving plastic from landfill allows us to create beautiful, upcycled products and apparel. We work with suppliers that share our commitment to the environment by supporting practices that reduce their carbon footprint, opting for carbon-neutral or carbon-negative materials wherever possible.
We see ourselves as pioneers in the sustainable product and fashion design arena and are winners of the 2017 PETCO awards for ‘Best Product using recycled PET’ as well as recent winners of the Eco Logic Awards for ‘Eco Innovation’.
We are on the board of Fashion Revolution, South Africa, encouraging consumers to ask: “Who made my clothes?”
Our name says it all… Join us on our journey to create a sustainable lifestyle.
Work. Dress. Live sustainably. Our manifesto is Do Something. Anything…
Who we are
We’re Natalie and Kim, the Ellis sisters. The Joinery is our ethically inspired product, fashion and Lifestyle brand, offering an alternative to fast fashion and throw away products.
With The Joinery we work at improving what already exists by considering both the planet and the people involved. We believe in doing what we can, where we can. Don’t do nothing because you cant do everything, we believe.
Our name, The Joinery, speaks to our belief in collaboration and community. We believe in working together – with artists, designers and artisans – to create long-lasting, environmentally considerate pieces and products, while empowering communities by creating employment.
The Joinery is about rallying like-minded people who share our enthusiasm for creating, experimenting and finding solutions for sustainable fashion and products.
Meet the Makers
The partnerships we forge with the people that produce our products are an important part of our approach.
We are committed to working with local producers wherever possible as part of our vision for creating economic opportunities, thereby uplifting and empowering communities.
Working with artisans is also about preserving the legacy of craftsmanship that is constantly threatened by the proliferation of fast fashion. By supporting local makers we ensure that the creativity, skills and expertise of these artisans live on.
We work with family run artisan workshops, sewing co operatives consisting of talented, women’s groups and local producers who believe in our ethos to create handcrafted pieces and bespoke products, thats tell an African story. We believe in ‘Africa by hand.’